# Can we integrate any AI features with brXM 13 version?

**URL:** <https://community.bloomreach.com/t/can-we-integrate-any-ai-features-with-brxm-13-version/4835>\
**Category:** Uncategorized\
**Created:** [November 18, 2025, 10:22am UTC](https://community.bloomreach.com/t/can-we-integrate-any-ai-features-with-brxm-13-version/4835 "2025-11-18T10:22:03Z")\
**Posts on this page:** 5\
**Page:** 1

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**Author:** ![K\_Prasad](https://yyz1.discourse-cdn.com/flex027/user_avatar/community.bloomreach.com/k_prasad/32/1738_2.png) [@K\_Prasad](https://community.bloomreach.com/u/K_Prasad)\
**Post date:** [November 18, 2025, 10:22am UTC](https://community.bloomreach.com/t/can-we-integrate-any-ai-features-with-brxm-13-version/4835/1 "2025-11-18T10:22:03Z")

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Can we integrate any AI features with brXM 13 version?

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**Author:** ![machak](https://yyz1.discourse-cdn.com/flex027/user_avatar/community.bloomreach.com/machak/32/1298_2.png) [@machak](https://community.bloomreach.com/u/machak)\
**Post date:** [November 18, 2025, 10:31am UTC](https://community.bloomreach.com/t/can-we-integrate-any-ai-features-with-brxm-13-version/4835/2 "2025-11-18T10:31:56Z")

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Hi @K_Prasad  
you can build your own functionality of course.

If you mean to add existing one to your v13 project, that would be a big no.  
cheers,  
/m

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**Author:** ![K\_Prasad](https://yyz1.discourse-cdn.com/flex027/user_avatar/community.bloomreach.com/k_prasad/32/1738_2.png) [@K\_Prasad](https://community.bloomreach.com/u/K_Prasad)\
**Post date:** [November 18, 2025, 10:53am UTC](https://community.bloomreach.com/t/can-we-integrate-any-ai-features-with-brxm-13-version/4835/3 "2025-11-18T10:53:38Z")

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Hi Machak,

You mean we cannot integrate existing AI tools such as Azure OpenAI or OpenAI with brXM 13, correct?

Thanks,  
Krushna

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**Author:** ![machak](https://yyz1.discourse-cdn.com/flex027/user_avatar/community.bloomreach.com/machak/32/1298_2.png) [@machak](https://community.bloomreach.com/u/machak)\
**Post date:** [November 18, 2025, 11:26am UTC](https://community.bloomreach.com/t/can-we-integrate-any-ai-features-with-brxm-13-version/4835/4 "2025-11-18T11:26:49Z")

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> [@K\_Prasad](#):
>
> You mean we cannot integrate existing AI tools such as Azure OpenAI or OpenAI with brXM 13, correct?

not exactly. I said you can’t use our own AI integration ( [BrXM AI Content Assistant developer guide - Bloomreach Experience Manager (PaaS/Self-Hosted) - The Fast and Flexible Headless CMS](https://xmdocumentation.bloomreach.com/library/concepts/integration/ai-content-assistant-developer-guide.html) )

but you are free to implement your own plugins / integrations.  
cheers,  
/m

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**Author:** ![K\_Prasad](https://yyz1.discourse-cdn.com/flex027/user_avatar/community.bloomreach.com/k_prasad/32/1738_2.png) [@K\_Prasad](https://community.bloomreach.com/u/K_Prasad)\
**Post date:** [November 19, 2025, 9:49am UTC](https://community.bloomreach.com/t/can-we-integrate-any-ai-features-with-brxm-13-version/4835/5 "2025-11-19T09:49:59Z")

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Thanks for the clarification.